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Ingenious Design

Our designs are ingenious

Design is nothing without functionality. And this is the challenge we set ourselves, to create what we call ingenious design: an approach which ensures products of the highest aesthetic standards, conceived to provide smart and simple solutions for your daily routine. Design and functionality are two sides of the same coin.

Making life easier

The journey is the destination, and our goal is to make this journey as pleasant for you as possible. How? Our designers always have in mind the impact their work will have on the lives of parents.  We have been moving people for over a century so we know the importance of the ergonomic sitting position. We can now draw on the latest medical and technological developments to take comfort to a whole new level. Our approach allows us to manufacture products that are practical and smart for parents, and safe and comfortable for children.

It’s good for children…

Comfort and safety are the two main features at the heart of our design projects, especially where your children are involved. This explains the amount of energy we devote to their journey experience.


Our ergonomic approach means giving children the best ride possible every time without compromising the maximum safety and the great look of our infant carriers and child seats.  


We have designed as example products in conjunction with orthopaedists and physiotherapists to ensure your child’s back and spine receive optimum support when simply sitting as well as when the vehicle is in motion. But a comfortable seat is not the only thing which makes for an enjoyable ride.  We have taken care of certain features which are real game-changers. 


Discover more on our product!

…and it’s good for you

A journey is really good when it is good for the whole family. Even daily commutes should be as pleasant as if there were a breath-taking journey – and that means that things should be simple.


With the one-handed stroller folding mechanism, our strollers can be folded, carried, loaded and stowed away so easily. And the adjustable handle can be ergonomically adjusted to any body size. They are designed to be among the lightest on the market, without compromising their strength or safety.


Every product is conceived to ensure the easiest and enjoyable user experience imaginable.  


For example the all-round rotation of the reboarder makes it easier for you to place your child comfortably while strapping them in or removing them from the vehicle, and the built-in Sound System with loudspeakers and audio connection entertains your child and lets you enjoy the trip too.