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You are not the only ones who are struck by the meticulousness of our craftsmanlike approach.


Even though we don't work to win awards, but only to pursue the utmost safety and best designs, we are still proud when our products receive prestigious category awards as many have done. This is indeed confirmation of how committed we are to achieving our goals.


Several of our products have been awarded coveted prizes such as German Design Award, Red Dot Award, Plus X Award and IF Design Award.


Find out more about our Awards

Details make perfect

Small details make a big difference in every aspect of our work. An important one is the safety of your baby's skin. There are many other sides to safety, and we look into all of them.  And accordingly, our products meet the requirements of being soft due to 6 key features:


  • Achieving and exceeding the standards required by law.
  • Materials free from contaminants.
  • Long-lasting quality fabrics.
  • High comfort padding.
  • Rigorous endurance tests for all fabrics.
  • Additional testing from independent institutes and the fulfilment of all EU norms.

The human factor

Quality is not only a matter of design or materials. Here is also a human factor - people whose daily work is dedicated to bringing you the best. Their passion and professionalism lie behind the scenes of all our ingenious products. Those values are evident throughout the whole process. Caring about quality also means providing you with good guidance when choosing the best product for you and your family. The advice we offer you both in our retail stores and online has the very same dynamism we apply to manufacturing. And should there be the slightest issue with the product you have bought or if you have anything to ask us about it, you can be sure of our after-sales support.